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― TL;DR:

I design digital products, lead design teams & mentor UX students.

I’m a strategic Product & Experience Consultant with deep expertise in digital technology and design. Thanks to my leadership skills, I can start your design team from scratch, wherever your organisation is based.

 

LEADER • PROCESS EVANGELIST • GENERATOR OF INSIGHTS • PURVEYOR OF CONTEXT • CREATIVE IDEATION MACHINE •

 

 

 

User Experience expertise

 

Primary + Secondary Research

Surveys &  Interviews

Persona & Scenario

User Flows & Affinity Maps

Contextual Inquiry

Wireframing & Prototyping

Storyboarding

Cognitive Walkthrough

Usability Testing

Comparative Analysis

 

Design Systems

Heuristic Evaluation

Accessibility

A/B Testing

Website Analytics

Design Critique Facilitation

Workshop Organisation

Project Management

Design Sprints

Agile & Lean UX

 

Primary + Secondary Research

Surveys &  Interviews

Persona & Scenario

User Flows & Affinity Maps

Contextual Inquiry

Wireframing & Prototyping

Storyboarding

Cognitive Walkthrough

Usability Testing

Comparative Analysis

Design Systems

Heuristic Evaluation

Accessibility

A/B Testing

Website Analytics

Design Critique Facilitation

Workshop Organisation

Project Management

Design Sprints

Agile & Lean UX

 

― Longer version:

Growing up in the ’80s, I spent my childhood geeking out on my dad’s Amstrad, drawing, reading comics, daydreaming, and observing people.

It’s no surprise that I naturally ended up in a career that blends my passion for design with my interest in human behaviours, technology and business.

I am a hardcore problem solver and bring over 15 years of extensive industry experience across B2C and B2B companies (within agencies, startups, and consultancy), and remote teams.

Part pragmatist, part aesthete, I specialise in solving problems with seamlessly intuitive yet beautifully executed UX solutions.

I understand the tech, media and advertising landscape and I’m motivated to drive the success of my clients’ business through holistic and strategic digital product methodology and Design Thinking.

I’m also the founding director of a multidisciplinary creative agency, Pacifica.

Outside of work, you’ll find me hiking in nature, exploring art galleries, observing oceanic creatures, honing my photography skills, and most likely dancing all night to electronic music.

)'(

― Complete Project Delivery

🕵🏼   UX Research & Strategy
🤲   Team Leadership & Mentorship
(remote and in-house)
🧠   Design Thinking
🎭   Storytelling
👩🏼‍🎨   UI Design
💻   Web Design & Development
📱   Mobile & Responsive Design
👌   Product Management
🪄   Brand Design

― Languages I’m fluent in

🪃   English with an Aussie twist
🥐   French with a Parisian flavour
👩🏼‍💻   HTML & CSS
👾   Nerd Jokes
📈   Business Lingo
😁   Sarcasm
🏝   (Now pretending to learn Bahasa Indonesia)

― My roles

  • Lead UX Consultant & Design Strategist
    @ Self-Employed, Remote
  • Mentor UX/UI Track
    @ Springboard, San Francisco
  • Head of Experience & Design
    @ Hey You app, Sydney
  • Senior UX Consultant
    @ Solentive, Sydney
  • Creative Director + Founder
    @ Pacifica, Byron Bay
  • Product Lead
    @ Psychwire, Byron Bay
  • Senior Art Director
    @ Combustion, Byron Bay
  • Art Director
    @ Mazarine, Paris

― Client experience includes

🚘   Aston Martin
⌚️   Cartier
💄   Chanel
💎   Van Cleef & Arpels
💍   Calleija
☕️   Hey You
🌳   Forest & Wood Australia
🐕‍🦺   Black Dog Australia
🛋️   Ikea
💐   The French Petal
🌾   Kellogg’s
💧   Evian
🩺   Olympus
🍞   Sanitarium
🍺   Heineken

― Citizenships

🐸  French
🐨  Australian

― Complete Project Delivery

🕵🏼   UX Research & Strategy
🤲   Team Leadership & Mentorship
(remote and in-house)
🧠   Design Thinking
🎭   Storytelling
👩🏼‍🎨   UI Design
💻   Web Design & Development
📱   Mobile & Responsive Design
👌   Product Management
🪄   Brand Design

― Languages I’m fluent in

🪃   English with an Aussie twist
🥐   French with a Parisian flavour
👩🏼‍💻   HTML & CSS
👾   Nerd Jokes
📈   Business Lingo
😁   Sarcasm
🏝   (Now pretending to learn Bahasa Indonesia)

― My roles

  • Lead UX Consultant & Design Strategist
    @ Self-Employed, Bali
  • Mentor UX/UI Track
    @ Springboard, San Francisco
  • Head of Experience & Design
    @ Hey You app, Sydney
  • Senior UX Consultant
    @ Solentive, Sydney
  • Creative Director + Founder
    @ Pacifica, Byron Bay
  • Product Lead
    @ Psychwire, Byron Bay
  • Senior Art Director
    @ Combustion, Byron Bay
  • Art Director
    @ Mazarine, Paris

― Client experience includes

🚘   Aston Martin
⌚️   Cartier
💄   Chanel
💎   Van Cleef & Arpels
💍   Calleija
☕️   Hey You
🌳   Forest & Wood Australia
🐕‍🦺   Black Dog Australia
🛋️   Ikea
💐   The French Petal
🌾   Kellogg’s
💧   Evian
🩺   Olympus
🍞   Sanitarium
🍺   Heineken

― Citizenships

🐸 French
🐨  Australian

― That’s what they said

You’re a sky high thinker.
You always go big idea downwards rather than little idea upwards. You are very strategic in thought before you put things into practice which means you come up with the biggest and best idea possible and then work down to the details. You are focussed and dedicated to one task and one goal to fulfilment.

You’ve got people skills and management skills plenty. You are a dedicated, considerate and hardworking team member while always being aligned to the goal.

- Jennie Rogerson | Leadership Operations, CEO & COO | Canva

Leaders (especially your role as a creative leader) should ignite inspiration, motivation and embrace change.
 You are constantly pushing me to think outside the box, break design habits, make bolder and modern design decisions. You are a great communicator, you know what you want and you know exactly how to explain it whether it be a quick drawing, sharing screenshots, descriptive and in-depth feedback, etc.

- Marinella Pulitano | UX Designer (under my lead) | Hey You

Laura is hard working and extremely professional.
She is able to understand complex business problems and find effective ways of solving them.

- Kris Zima | CTO and Co-Founder | HostChat

Laura is a highly capable and astute individual with an impressive flair for concept development, especially as it relates to user interface and user experience. Laura was also instrumental in helping define the mission, vision and position of the start up company within the mental healthcare industry in Australia and USA.

I have no hesitation in highly recommending her work and am sure she would be an asset to any organisation that requires a talented Experience Leader.

- Keri Algar | Communication & Business Analyst | Psychwire

You have definitely brought so much to the team and to the brand. Prior to you coming into Hey You, there wasn't a main person who was leading specific teams and being able to focus on their role.

During your time at Hey You, it's clear that's changed. Hey You has found a voice, has been updated in terms of having a relevant look, and internally - people know what's expected from them within different teams. The Product team are kicking ass in developments and updates for both the customer and vendor sides, and the Design team are delivering on really great user experiences and looks - and overall, I feel that you have been able to bridge the gap between separated teams, and making them feel more inclusive. You work so hard in your role and are not afraid to speak up about things that others may feel are uncomfortable.

You've been able to help update the brand's overall look/ tone/ voice, the customer experience is amazing and the product itself is at its best.

- Rhianne Delgado | Marketing | Hey You

Laura has an outstanding eye for detail and was instrumental in driving the user experience for a large and complex website design.

She is a natural leader and works well with others to bring out the best in the team.

- Tara Walker | Business Analyst + Legal | Psychwire

Laura is a talented individual, creative, consultative, and has the ability to think outside the box. Laura is one of those people that can see the big picture, with the ability to also focus in on the finer details.

She is highly professional and has a fantastic energy that she brings to the office. I highly recommend her for any position.
 She is very strong candidate and a fantastic person to work with!

- Danya Maguire | Talent Acquisition Specialist at OFX

Laura is an exceptional talent and a pleasure to work with.

Her creativity, attention to detail and healthy work ethic makes her an invaluable asset to any team.

- John Brennan | Software Engineer | Avaya